 | The Classification of Search Engine Spam - Offers a guide to search engine spam that allows search engine marketers to objectively evaluate actions to see whether those actions equate to spamming a search engine. Aims to provide the basis of an industry standard.
| CommercialAlert Complaint to the FTC - Details CommercialAlert's complaint of deceptive advertising in search results, and the FTC's ruling.
| The Curse of Cloaking - Describes the act of cloaking, and explains why you should not do it.
| Full Code of Ethics - American Marketing Association - The AMA's code of ethics for marketing on the Internet.
| Search Engine Optmization Standards Discussion - Examines the issues surrounding SEO standards of conduct.
| Search Engines: Economics & Ethics - Talks about the difficulties in getting listed in a search engine and search engine ethics implications.
| SEOpros.org - Organization of SEOs and marketing consultants developing and implementing a set of best practices for the search engine optimization industry. Includes a database of consultants, consumer tips, SEO skills sets, complaint registry and forums.
| Cloaking Gone Mainstream - A discussion by leading search engine optimizers on the definition of cloaking. (January 30, 2003)
| LawMeme - SearchKing update: preliminary injunction denied - James Grimmelmann looks at the SearchKing vs. Google case. Includes links to earlier coverage and other related resources. (January 24, 2003)
| Paid Content Disclosure Ratings: June 2002 - Reviews major search engines to see if disclosures of paid content are clear and conspicuous. (July 2, 2002)
| Desperately Seeking Search Engine Marketing Standards - Reviews efforts to create standards for SEO industry and search engine marketing professionals. (November 5, 2001)
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